ABOUT Font AND Swatch
At Font and Swatch, we believe in the true power of brands. We’re passionate about it.
Branding is the foundation of all business success. It’s what defines you and acts as a beacon for your customers. If you’re not distinct and unique, relatable and engaging, then you get lost amongst the noise.
Our design studio works collaboratively with businesses of all sizes to define, transform and revitalise their brand to capture the attention of their audience and make an unforgettable impression.
Welcome to Font and Swatch – your Sydney Branding and Design Agency.
HOW WE WORK
We embrace projects with an audience-centric approach at Font and Swatch. Why? Because all brands are designed to communicate and engage with an audience. By placing them at the centre of our process, we develop brands that establish an unmistakable connection with people.
We believe in a flexible, rewarding and agile process, working collaboratively with clients towards their final design, so that they feel aligned and proud of the brand creative we build.
This is your branding journey, and we’re here every step of the way.
THE CREATIVE TEAM
Elissa Hancock - Design Strategist
Elissa has an unmistakable eye for colour, layout, design and commercial expression. If her professionalism and dedication to the art of branding don’t exude confidence, we don’t know what will!
Firm, decisive and passionate, Elissa is the person who you want leading your creative, as you will never doubt she’s as dedicated to your brand as you are.
“Elissa is the type of person who just gets the branding process. At no point do you feel out of control, but at the same time, you know she and the team are truly aiming to get it right for you.”
– Christopher Melotti, Melotti Media
Grant E. Muldoon – Creative Lead
Grant is the branding engineer of the team, bringing concepts and ideas to life in remarkable ways. It’s the way that Grant takes multiple approaches to a concept that stands out the most and gives the Font and Swatch service the most distinct character.
You’ll notice every line, curve, colour palette and stroke has a purpose which, together, speak volumes to your customer without them even realising.
“Grant has such a unique direction with branding. It was like, every time we made a suggestion but had no idea how it would actually look, Grant would produce something and we’d be thinking: yep, exactly what we meant.”
– Terry Wilson, TLA Worldwide
Kristin Hancock – Business Development
Kristin is the rock in the turbulent river that is creativity. Solid, professional and controlled, Kristin keeps the branding service on track, ensures deliverables and time frames are kept and outcomes are achieved – each and every time.
You can have complete peace of mind knowing Kristin is managing your branding journey, adding business acumen and realistic input that keeps the process grounded.
“We’ve engaged Kristin and Font & Swatch team to assist us with a number of marketing initiatives. They're an amazing branding agency who understand the creative purpose, deliver on the business objectives, and back it up with an obsessive devotion to our brand appearance.”
– Andre Lakomy, Partner at Cor Cordis
WHY WORK WITH FONT AND SWATCH
Font and Swatch are a boutique Branding and Design Agency in Sydney.
We bring invigorating energy and creative flair to every project we work on and are tireless in our ambition to add business value to your brand.
Our sole purpose is to help your brand be powerful, valuable and defined.
Our Branding Difference
You only work with our Senior Team.
All our graphic designers are based in Australia and our clients are treated equally. You will be working directly with one of the Principles of Font and Swatch, regardless of the size of your project.
Full-Service Branding Agency
We are more than just your design agency - we are your Branding Partner.
Font and Swatch manage all aspects of your Branding and Design process, whether you need illustrations, photography, animation, copywriting, videography, merchandise or apparel.
• Respect the Brand
• Engage the Audience
• Act with Urgency
• Deliver on time and to budget; and
• Create Beautiful Designs; Always
HOW OUR BRAND DESIGN PROCESS WORKS
Planning & Goal Setting
This is the start point of any project. We meet with your team, walk through your brief, agree to the goals of your project and determine the optimal approach to get you the best outcome.
We deep dive into your business, customers, stakeholders, values, markets and corporate strategy. This involves detailed desktop research to identify visual inspiration and direction. At this stage, we may also engage in first-hand research to learn more about the engagement of your brand and your customers.
This is when the fun begins.
We create a range of mood boards to determine your design focus. This is a two-way engagement process that guides you through a series of inspirational boards to build a solid direction for the design. Each mood board will focus on a particular aspect of the design, including colours, fonts, elements, brand aspiration and values.
At this stage, our brand design experts draw on the research, inspiration and responses from the previous steps to create the first concepts of your brand. They are also guided by the overall design goals of your project.
Refining and Finessing
Font and Swatch are obsessive about the perfect application of brands and offer that obsession to every project that we work on. At this stage, you will experience the benefit of this passion as we work tirelessly to ensure every single detail is connected to your brand identity and we are delivering your project objectives.
This final phase is an iterative process working with your team, however because we have invested time and resource in the earlier phases of our process, we are refining the visualisation of your concept.
Rollout and Creative Application
Once the design concept is refined and signed off, we hand over the artwork to our production team to roll out the brand across all of your media channels – whether that’s for digital, social, print, product, apparel or outdoor.
Ongoing Brand Evolution and Growth
Your brand never stands still, so why should your Branding Agency?
At Font and Swatch, our creative team remains with you as you evolve your brand in response to your audience engagement and your own business evolution. Think of us as your own team of brand agents, acting as your guardian to ensure your brand is applied consistently and remains fresh, all the while as it builds and connection with your target audience.