Finance Branding Agency
Specialist Financial Services Branding and Design Agency.
Is your business engaged in the delivery of Financial Services in Australia? Does your business provide Financial Advice, Accountancy & Bookkeeping, Insurance or Stockbroking services?
Font & Swatch is the Financial Services Branding and Design Agency you should be talking to. We are a leading branding and design agency for the Australian Financial Services Sector.
Font and Swatch are experts in Financial Services Branding and Design
Your Financial Services brand is an important part of your marketing, as it allows your clients to identify and connect with you over your competitors.
Are you tired of being told that your brand is boring or that all your services are the same?
It’s unfortunately common in the financial sector. That’s why a powerful brand is so crucial. You need a creative agency that understands the subtleties of branding a Financial Services business.
The Font and Swatch team are the right branding agency for you.
We are a financial services design agency that is experienced in differentiating businesses that rely on culture, values and behaviour to attract and build customer loyalty.
Our Font and Swatch team are experts in creating brands that engage audiences by connecting them with your business value proposition. The purpose of your brand is to communicate the value your business adds to your current and prospective customers, enabling them to choose your services over your competitors. Achieving this within the Financial Services sector requires experience and a deep understanding of the emotional connection people make between colours, fonts and elements.
How we help Financial Services Businesses
At Font and Swatch, we support small and medium Financial Services Businesses to create compelling brands and execute engaging design.
As a financial services branding and design agency, we work with all organisations including Financial Advisory, Insurance or Accountancy firms with 5 to 50 business principals requiring a creative partner to refresh their brand, redesign their website, create sales collateral, build Microsoft Office templates, prepare capability statements, design key customer pitches and presentations or craft social and digital media messaging.
At Font and Swatch, we can meet all of your creative requirements including Brand, Visual Communication, Digital Design, Product and Outsourced Creative.
Financial Services Branding Design
Whether you need to develop your Brand Strategy, undertake a Brand Refresh, a Logo Update or require a detailed suite of Brand Guidelines or a Quick Reference Guide, our team of financial services branding experts at Font and Swatch can support you in all aspects of your branding journey.
Font and Swatch have been working with Financial Services brands for many years. We understand the nuances in communicating with your current and prospective financial clients by conveying the values and culture of your business. At Font and Swatch, we have also worked with many financial services brands to assist them to refresh their Brand, modernise their Colours and Fonts, and communicate their Tone of Voice correctly.
We recognise that the value of a Financial Services Brand is derived from its people and is earned over many years of executing successful customer engagements. Our role is to distil the essence of your corporate culture, values, leadership and history into a brand that demands attention and sets you apart as a leader in your financial industry.
In a market where many financial service organisations rely on referrals, the true market leaders differentiate themselves by building their business around a strong and trusted brand.
Visual Communication for Financial Services Businesses
As a Financial Services brand, getting your Tone of Voice right is key to engaging your Stakeholders across all channels.
That is why the design experts at Font and Swatch work with you to develop Brand Governance and Art direction that consistently applies your brand across each visual communication media and advertising campaign.
Trust is central to the delivery of services within the Financial Services sector. It takes years to build and seconds to break. In branding, trust is forged through consistency in communication delivered over time and across all of your media. As a Financial Services brand, you need to be instantly recognisable by your unique combination of colours, fonts and imagery, regardless of where you appear.
Font and Swatch’s creative design experts are ready to assist you to set and execute your Tone of Voice across your corporate collateral, sales & marketing material, advertising project, event design or office branding.
Financial Services Digital Design
Digital media is having a growing influence in the Financial Services Sector.
The days of relying on a tight group of referral partners to pass you client leads and coach you into your next opportunity are rapidly being replaced by digitally savvy people and corporate buyers. These clients undertake their own due diligence by trawling through your social media and website to cross-check your credibility.
Did you know that a potential client will view your digital profile up to 8 times before making contact?
So, if you are keen to improve your digital marketing footprint and use digital media to promote your financial services business and convert more customers, Font and Swatch can support your digital needs. Whether that is redesigning your website to maximise customer engagement, preparing EDM emails to send to your database or supporting your in-house creative team to develop social media tiles and bespoke social ad campaigns, your financial branding and design team are here to help.
We can also assist you to cost-effectively grow your engagement by curating, producing and hosting a brand library for your financial services, complete with imagery, professional portraits, video content and animation assets. A properly curated financial brand library ensures that your digital media is rich, compelling, on-brand and ready for use.
Font & Swatch are experts in Financial Services Website design
Your website is the centre of your brand communication strategy.
It is normally the first place a prospective financial services client experiences your brand and is the most important tool to inform clients about your finance business, community engagement, success stories and value proposition. Through a well-planned approach, Font and Swatch provide bespoke websites for financial services companies that optimise the user experience and compel your audience to engage with your services.
We ensure you maximise the potential of your omnichannel marketing strategy, to ensure you can track user traffic across the site and feed it into your customer database.
Outsourced Creative for Financial Services
Are you trying to do everything inhouse?
Are you finding it difficult to deliver the right content across all your Brand and Media channels?
Font and Swatch offers a better way to manage your financial business’ creative marketing. We’re a cost-effective option, with a team who are proficient in Visual Communication, Product Design, Digital Design, managing your website and possess a deep branding experience to protect and enhance your financial services brand.
Are you tired of constantly experiencing a creative downtime or trying to recruit new Creative Talent because your last graphic designer “wanted a new challenge”?
At Font and Swatch, we’re here to solve all of these challenges. We have tailored plans to support the Financial Services Sector with your unique creative design specifications, to remove or reduce the challenges of managing an in-house creative design team.
By partnering with the design experts at Font and Swatch, you will benefit from deep financial industry experience and understanding of the tone and direction of your brand. Most importantly, we are so confident of our service, that we guarantee it will provide you with a more cost-efficient service than employing another full time creative with the same skills and experience.
Financial Industry Branding Service
Whether you need to develop your Brand Strategy, undertake a Brand Refresh, Logo Update or require a detailed suite of Brand Guidelines or a Quick Reference Guide, our team of Financial Industry branding experts at Font and Swatch can support you in all aspects of your branding journey.
How to refresh a Financial Services Brand
Refreshing a financial services brand requires a detailed understanding of the history, values, culture and social interaction of past and present teams.
At Font and Swatch, we acknowledge the interplay of internal and external stakeholders to create a brand that embodies the essence of your culture, values, leadership and history into one that demands attention and sets you apart as a leader in your market.
In a competitive and crowded financial services sector, the true market leaders differentiate themselves by building their organisation on the shoulders of a strong and trusted brand.